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Digital Opportunity Survey

Analytics

In many ways, the most fundamental technological need in the digital transformation process is a platform of integrated data analytics and process management. Many large companies operate in silos, with individual systems, data definitions, and business processes. Generating a common view of customers and products is an essential component and provides advanced approaches to customer engagement and process optimization.

  1. You have an analytics platform to collect data

  2. Your data is integrated and provides a 360 degree view for management

  3. You have a process to share, act upon and iterate based on analytics

  4. The supply chain is monitored using digital technology, including iOT

  5. You are using big data and AI tools to automate insights and reactions

  6. You are using social listening and digital intelligence services to monitor your brand